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Whats a Video Sales Letter

Video sales letters or VSL in short is the method used to sell your product or service through the use of video. Video sales letters replace written sales copy with a video. Today, companies all over the world use video to sell. Here’s why?

In the modern world, our brains are overloaded with so much information every day. The span of your customers' attention is shrinking. People are too lazy to read 25 pages of marketing copies to make purchasing decisions.

People want to digest information quickly, easily, and be entertained in the process. That’s why creating a video sales letter to help sell your product or service is so important. You can get a creative video sales letter via for your business promotion.



Advantages Of Video Marketing.

Video does a few things better than an average sales letter such as:

  • Builds a stronger relationship with potential customers. This leads to more sales.
  • It’s an eco-friendly way to get your message out there. No wasting paper that will likely end up in the garbage.
  • Builds more trust because you can make a stronger connection with the prospect.
  • Educates and entertains your target audience at the same time.
  • Video gets your message across better because it stimulates more scenes by combining audio with visuals elements.
  • Converts better than “normal” sales letters.
  • Take advantage of the extra traffic through the power of YouTube Marketing.
  • You can use video to make your sales pitch without turning off potential customers.